The Problem: Social Media That Gets Likes but No Leads

Most small businesses know they should be on social media. Many have tried — posting occasionally, maybe boosting a post or two — and seen disappointing results. The problem is not social media itself. The problem is strategy. Random posting and boosted posts without targeting, creative direction, or conversion funnels are a waste of time and money.Social media done right is one of the most powerful lead generation tools available to a small business. At Nu Digital Marketing Agency, we craft conversations that generate real leads and real sales — not just vanity metrics.

Who Our Social Media Services Are Built For

Local service businesses that want to build a recognizable brand in their community
Restaurants, retail, and hospitality businesses where visual content drives foot traffic
B2B companies using LinkedIn for professional brand building and lead generation
E-commerce businesses running Facebook and Instagram shopping campaigns
Any small business that wants social media to generate measurable business results — not just engagement

What We Actually Do: Social Media Marketing Services

Social Media Strategy Development

We start with your business goals, target audience, and competitive landscape to build a platform-specific social media strategy. Which platforms, what content types, what posting frequency, and what paid advertising approach is mapped out before any content is created.

Content Creation and Calendar Management

Our in-house creative team produces all your social media content — branded graphics, copywriting, short-form video, reels, stories, and carousels — based on an approved monthly content calendar. Your brand voice is consistent and professional across every post.

Paid Social Advertising

Targeted Facebook and Instagram ad campaigns that reach your ideal customers by location, demographics, interests, and behaviors. We create the ads, set up the targeting, manage the budget, and optimize for lead generation, calls, or ecommerce conversions.

Retargeting Campaigns

Most website visitors do not convert on their first visit. We set up Facebook Pixel and retargeting campaigns that bring those warm prospects back with customized ads — converting interest into action.

Community Management

We monitor your social channels, respond to comments and messages, manage your reputation, and build genuine engagement with your audience — turning passive followers into loyal customers and active brand advocates.

Social Media Reporting

Monthly reports with reach, engagement, follower growth, lead volume, cost-per-lead from paid campaigns, and ROI analysis. We track what matters to your business, not just likes and shares.

Our Social Media Process

Step 1: Audit and Strategy

Current social presence audit, competitor analysis, audience research, and platform-specific strategy development.

Step 2: Brand Voice and Creative Direction

Brand guidelines established or applied, content pillars defined, visual templates created, and editorial calendar built for the first 30 days.

Step 3: Content Production and Scheduling

All content produced, reviewed, approved, and scheduled through a professional social media management platform for consistent, timely posting.

Step 4: Paid Social Campaign Launch

Ad campaigns built, audiences defined, creative tested, and budgets allocated across platforms based on your goals.

Step 5: Optimization, Community Management and Reporting

Weekly performance reviews, ad optimization, community engagement, and monthly client reporting with actionable insights.

Results: Social Media That Actually Drives Business

Chattanooga restaurant: 65% increase in foot traffic tracked through social check-ins and offer redemptions
Local contractor: 40 qualified leads per month from $800/month Facebook Ads spend
Medical spa: 3x increase in online booking after Instagram content overhaul and paid campaign
Real estate agency: 180 qualified buyer and seller leads in 90 days from Facebook lead generation campaigns

Social Media Marketing Pricing

Package	Includes	Starting At
Starter Social	2 platforms, 12 posts/month, basic reporting	$500/month
Growth Social	3 platforms, 20 posts/month, paid ads management, community management, full reporting	$1,000/month
Full Service	All platforms, daily content, paid ads, video, community management, strategy	Custom Quote

Frequently Asked Questions

What social media platforms should a small business focus on?

Most small businesses benefit most from Facebook and Instagram. B2B companies often see strong results from LinkedIn. We recommend platforms based on where your specific customers actually spend their time.

How does social media marketing generate leads?

Through targeted paid social campaigns, organic content that builds trust, and retargeting ads that bring website visitors back to convert. Organic and paid social work best together.

How much does social media marketing cost for a small business?

Organic management starts at $500/month. Paid social management starts at $350/month plus ad spend. Full-service social packages start at $1,000/month.

How long before social media shows results?

Paid social can generate leads within days. Organic social builds engagement and authority over 3–6 months of consistent, strategic content.

Do you create the social media content?

Yes — our team creates all graphics, copywriting, and video content based on your brand guidelines and an approved monthly content calendar.

Can social media work for local businesses?

Absolutely. Hyper-local Facebook and Instagram campaigns targeting specific zip codes and demographics are among the most effective local business lead generation tools available.

Book a Free Social Media Strategy Session

We will review your current social presence, identify your biggest opportunities, and show you exactly what a properly managed social media strategy could generate for your business — at no cost.

Call Chattanooga: 423-788-6834 | Sioux Falls: 605-540-0334 | Calif/Nev: 916-560-1051