The Problem: You Are Running Ads but Getting Zero Return
Who Our PPC Services Are Built For
- Small businesses that want immediate lead generation while SEO builds long-term rankings
- Local service businesses competing for high-intent “near me” searches in their market
- E-commerce businesses running Google Shopping campaigns and Facebook product ads
- Businesses that have run PPC before and were disappointed by the results
- Startups that need fast market entry and immediate customer acquisition
What We Actually Do: PPC Management Services
Campaign Strategy and Setup
We build your campaigns from the ground up — keyword research, ad group structure, match types, bidding strategy, audience targeting, ad copy, and landing page recommendations all established before a single dollar is spent.
Google Ads Management
Search campaigns, display campaigns, remarketing campaigns, and Google Shopping ads managed and optimized weekly. We handle every Google Ads platform feature — responsive search ads, dynamic ads, smart bidding, and Performance Max campaigns.
Facebook and Instagram Ads
Audience research, creative development, A/B testing, retargeting pixel setup, and campaign optimization for Facebook and Instagram. We target your ideal customers by demographics, interests, behaviors, and custom audiences built from your existing customer data.
Bing and LinkedIn Ads
For B2B businesses and markets with strong Bing search share, we manage Bing Ads campaigns. LinkedIn advertising is available for professional services, B2B companies, and recruitment-focused campaigns.
Landing Page Optimization
Sending ad traffic to your homepage is one of the most common and costly PPC mistakes. We create and optimize dedicated landing pages for each campaign that are designed specifically to convert paid traffic into leads.
Conversion Tracking and Analytics
We set up complete conversion tracking — phone calls, form submissions, purchases, and micro-conversions — so every dollar of ad spend is accountable to a measurable outcome.
Negative Keyword Management
We continuously build and refine negative keyword lists to prevent your ads from showing for irrelevant searches — eliminating wasted spend and improving your Quality Score.
Weekly Optimization and Monthly Reporting
PPC campaigns are reviewed and adjusted weekly. Every month you receive a full performance report with impressions, clicks, conversions, cost-per-lead, and ROAS — in plain English.
Our PPC Process: From Launch to Profitable Scale
Step 1: Audit and Strategy
Existing campaign audit (if applicable), competitor ad analysis, keyword research, and campaign architecture designed for your goals and budget.
Step 2: Campaign Build
Ad groups, ad copy, extensions, audiences, bidding strategy, and tracking setup — all built and tested before going live.
Step 3: Launch and Data Collection
Campaigns launched and monitored daily for the first two weeks. Initial optimization based on early performance data.
Step 4: Optimization Cycle
Weekly bid adjustments, negative keyword additions, ad copy tests, audience refinement, and landing page improvements based on conversion data.
Step 5: Scale and Reporting
Once campaigns are profitable, we identify opportunities to scale spend while maintaining target cost-per-lead. Monthly reports provided with full transparency.
PPC Results We Have Achieved
- HVAC company: $12 cost-per-lead on Google Ads in a competitive Chattanooga market
- Law firm: 38 qualified consultation requests in month one at $45 cost-per-conversion
- E-commerce: 4.2x return on ad spend (ROAS) on Google Shopping campaigns within 60 days
- Home services contractor: 180% increase in call volume after PPC audit and campaign rebuild
PPC Management Pricing
| Package | Ad Spend Range | Management Fee |
|---|---|---|
| Starter PPC | $500–$1,500/month | From $350/month |
| Growth PPC | $1,500–$5,000/month | From $700/month |
| Scale PPC | $5,000+/month | Custom / % of spend |
Management fees are separate from your ad spend budget which goes directly to the ad platforms.
Frequently Asked Questions
What is PPC and how does it work for small businesses?
PPC places your business at the top of search results and social feeds. You only pay when someone clicks your ad, making it highly measurable and controllable for small business budgets.
How much should a small business spend on PPC?
We recommend a minimum of $500/month in ad spend for Google Ads to generate meaningful data. Most small businesses see positive ROI with $1,000–$3,000/month in total ad spend.
Do I need SEO or PPC first?
PPC generates immediate leads. SEO builds long-term organic rankings. We recommend running both: PPC for fast wins while SEO compounds over 3–6 months.
Which PPC platforms do you manage?
We manage Google Ads, Facebook and Instagram Ads, Bing Ads, LinkedIn Ads, and mobile advertising campaigns across all major platforms.
How do you prevent wasted ad spend?
Through negative keyword lists, precise audience targeting, conversion tracking, bid optimization, and weekly performance reviews that eliminate waste and maximize ROAS.
How long does it take for PPC to generate leads?
A well-configured PPC campaign can start generating leads within 24–72 hours of launch. Full optimization typically takes 30–60 days of data collection and refinement.
Request a Free PPC Audit
Already running ads? We will audit your campaigns and show you exactly where budget is being wasted and how to fix it. Not running ads yet? We will build a strategy showing your projected results before you spend a dollar.
Call Chattanooga: 423-788-6834 | Sioux Falls: 605-540-0334 | Calif/Nev: 916-560-1051
